Use your newsletter to debrief your team on recent news, research and development in your niche. Not everyone on your team has the time or genuine interest to research what’s going on in your field outside of your own company’s day-to-day. But “Why our CEO left Google to work here” might! - Frank Wolf, Staffbase In a time when we’re competing for our employees’ attention, a line such as “Interview with the new CMO” isn’t going to cut it. Then, make sure they notice it by grabbing their attention with a subject line that entices them. Anthony Wong, AttensiĪlways make sure your content offers the audience something useful. Get your reporting ready so that you can find out how many people have read the email, visited the landing page and carried out any actions that would achieve your goal. This way, your employees will not miss out on any communications or misunderstand your topics. Try your best to provide helpful information to your employees. ![]() This encourages sharing and takes away the burden of having to come up with clever copy. Provide them with sample social media copy and a link to where people can read more. Your employees love sharing good news! Empower them to share by pointing out key areas in the newsletter that are safe for external eyes. Highlight Content That Can Be Shared Externally ![]() Don’t miss the opportunity to gather feedback about your internal comms to implement in subsequent newsletters. ![]() It’s important to think outside the box for ways to make your message or announcement stand out amid the other communication happening within your organization. Internal channels can be just as crowded and noisy as external ones. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
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